Enhance Your Marketing Automation Metrics

With the introduction of new privacy software and regulations, measuring your email marketing effectiveness is more challenging than just watching your open rates.

In this week's article, I share some of the essential metrics you need to track, industry benchmarks, and how to keep track of them with an email marketing dashboard.

Quick Tip to Improve Your Emails

Before you press schedule or send on your next email, double-check your subject line(s). My favorite tool to do this is theCoSchedule Email Subject Line Tester(bonus: it's free!)

If you need more ideas, check out theActiveCampaign Subject Line Generator and Emojipedia to add a little flair.

News & Noteworthy

• Last week I stumbled upon an incredible podcast episode featuring Brett Williams, a talented designer and entrepreneur who runs DesignJoy, a design subscription service. In this enlightening conversation, Brett shares valuable insights into the inner workings of his one-man design agency, which generates over $1 million in annual revenue. He reveals the tools he utilizes and imparts six years' worth of wisdom gained from running a design subscription service. Brett emphasizes the importance of excellence and speed in this line of work, making it a captivating listen for those interested in the intersection of design and entrepreneurship. Don't miss out on this inspiring episode! 🚀🎨🎙️

• This article from Business News Daily highlights digital marketing trends in 2023 (hint: it's not all about AI). While it emphasis long-form content, and the evolution of AI, it also speaks to the potential end of cookies... it will be interesting to see how these things interact.

• Martech News posted an article about people feeling too overwhelmed to implement email strategy. I'm interested - do you feel this way? Hit reply and let me know your email woes.