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Find Your Ideal Email Platform
This week, join me as we explore the journey of selecting the perfect email platform tailored to your needs.
We'll delve into the features and benefits of various platforms, and I'll share my favorite email marketing tools that have transformed my strategies. From automation to AI-driven insights, discover the tools that are shaping the future of email marketing!
Email Tips
How to Select an Email Platform
Choosing the right email platform is like finding the perfect pair of shoes; it has to fit just right. Whether a small business owner or a marketing guru, your chosen platform can make or break your email campaigns.
Let's break it down:
Know Your Needs: Identify what you need from an email platform. Are you looking for automation, analytics, or a user-friendly design interface? Understanding your requirements will guide you to the perfect match. (Get help with your requirements here).
Explore Options: Don't be shy to try on a few different platforms. (Click here for an ActiveCampaign free trial!) Many offer free trials, so take advantage of that! Play around with the features, check the pricing, and see how it feels. It's like test-driving a car; you'll know when it's the one.
Ask for Recommendations: Sometimes, the best advice comes from friends or colleagues who've been there before. Reach out to your network and ask what platforms they love (or don't love). Real-life experiences can provide invaluable insights. (Here are some of my favorites).
Remember, the right email platform is out there waiting for you. Take your time, research, and find the perfect fit for your email marketing needs. Happy hunting! 🚀
🤔 What percentage of small businesses use email marketing to reach customers?
(Answer provided at the end of this email)
Deep Dive
Choosing the Right Tool: Comparison of ActiveCampaign Competitors
ActiveCampaign has emerged as a leading player in the email marketing landscape. Offering advanced features such as automation workflows, drag-and-drop editors, and landing pages, it has become a go-to solution for many marketers. But as with any tool, it may only fit some perfectly.
That’s where ActiveCampaign competitors come into play. Whether you’re looking for more affordable pricing, different features like unlimited contacts, or a free plan that fits your budget, an alternative may suit your needs. This article will explore some of the best ActiveCampaign alternatives, diving into their key features, pricing structures, and how they compare to ActiveCampaign.
Industry News
Klaviyo released a new product called Reviews. With reviews, product review data is consolidated right Klaviyo, making it easier to segment, and increase retention and lifetime values in one place.
This email from Vodafone showcases interactive hot spots, an accordion dropdown, and personalized images. While most of this level of interactivity is not universally available in ESPs and on devices, it's still really cool!
Ready for some help getting started with ChatGPT? This guide by Brevo includes some great prompts and troubleshooting.
Answer: According to Hubspot, 64% of small businesses leverage email marketing to reach their customers.
Are you? If not, what is stopping you (hit reply and let me know).
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