Inactive List? Try this.

In this week's edition of Press Send, we are exploring inactive audiences and why it's so important to engage them.

Re-engage Your Inactive Subscribers
Re-engaging inactive email subscribers (or a list you haven't sent to in a while) is simple with these three steps:

Step 1: Segment Your List
First things first, identify who the inactive subscribers are. Create a separate segment for them so you can send targeted messages that'll pique their interest.

Step 2: Craft a Comeback Email
Now that you know who you're talking to, it's time to roll out the red carpet! Send a personalized "We Miss You" email with an irresistible offer or valuable content they can't ignore.

Step 3: Monitor and Adjust
Keep an eye on how your re-engagement campaign is doing. Be bold and tweak your approach if you're not seeing the desired results. Remember, the key is to offer value and make them feel special.

So go ahead, give these steps a try, and watch your email engagement soar! 🚀

From Zero to ROI Hero: Unearth the Hidden Treasures in Your Dead Email List
Discover the untapped potential lurking in your dormant email list and learn how to turn it into a revenue-generating asset. From identifying the origin of your list to warming up your audience and balancing ethics with profitability, my latest article, Unleash the Hidden Potential of Your Dormant Email List, provides a step-by-step guide to optimize your email marketing strategy for maximum ROI. Keep your list from going to waste; read now to uncover your hidden subscribers!

• ActiveCampaign has announced that a new campaign workflow will arrive to accounts soon! This new flow will be more intuitive and all-in-one rather than having to click, click, and screen to screen (and wait for the load).

• Also, from ActiveCampaign we are seeing some major form updates. You can now better stylize your form directly in AC, without having to put code into your webpage. AC says this isn't it - even more promising, more form builder options are on the horizon.

• It's not new, but I have loved Grammarly Go lately. It's a great tool for saying something, but I need help putting the words together (or I'm not happy with a ChatGPT output). Have you tried it?