Must-Have Post Purchase Email Flows

News and Noteworthy

• ConvertKit and Klaviyo are really pushing out the product updates lately. It's exciting to see these platforms growing and pushing the boundaries on a mid-level platform capabilities. While ConvertKit is niching down toward the creator industry, Klaviyo is pushing to make a name outside of eCommerce. What does all this mean? I don't think email is going away anytime soon.

• Newsletter networks continue to grow as referral based marketing is hot. ConvertKit's new Creator Network is all the range. Meanwhile, if you aren't a ConvertKit user, Lettergrowth is another free tool making waves that will help you build a newsletter referral network.

Must Have Post Purchase Email Flows

When a customer completes a transaction on your e-commerce business, it’s not the end of their journey—it’s just the beginning.

Post-purchase emails are not just about confirming the transaction; they’re about continuing the conversation with your customers, making them feel valued, and encouraging them to engage with your brand. From the order confirmation email to the shipping confirmation email, each message plays a crucial role in shaping the customer’s post-purchase experience.

But it’s not just about sending emails; it’s about sending the right emails at the right time. A well-crafted post-purchase email campaign can help increase customer loyalty, encourage repeat business, and boost sales. However, a poorly executed campaign can lead to customer confusion, dissatisfaction, and lost opportunities for further sales.

In this blog post, we’ll delve into the importance of post-purchase emails, discuss the various types of emails you should be sending, and provide tips on creating an effective post-purchase email flow. 

Quick Tips to Improve Your Emails
Test, test... and test some more

Also known as A/B testing, Split testing creates two nearly identical email campaigns with minor differences, such as a slightly different subject line or calls to action. When you split test an email, you send both versions to your audience to see which garners more openings and clicks.

Split testing is crucial to any successful email marketing program. It allows you to gain reliable insight into your audience’s preferences and behaviors, helping you to optimize your email campaigns for better engagement and conversion rates.

Therefore, split testing your email campaigns is the best way to improve your email deliverability because you can better understand what elements of your email engages your audience the best.

What should you test?

• Subject Line

• Call-to-Action

• Email Send Day & Time

• Personalization

• Layout & Design

• Images vs Text

• Send Frequency

If you would like more information on split testing, here's an updated guide.