What happened this week?

I've got some big news for you this week in the world of email marketing - here's what's been happening!

News & Noteworthy

• ConvertKit has acquired Sparkloop 🤯! In case you aren't familiar ConvertKit is an email marketing platform that is geared towards creators. It's easy-to-use interface and basic functionality make it a great option for solorprenuers and small teams (more here). Sparkloop is basically the industry platform for newsletter growth (think referrals, cool swag, leaderboards, etc). What does this mean for you? Well, I'm not sure yet but I do know that ConvertKit has been niching down on it's audience and that this acquisition could really make newsletter growth tactics more accessible for some of us smaller (ahem) companies.

• Speaking of referrals, standard subscription pages and opt-ins are starting to grow into a thing of the past. Actually, not really, but newsletter referral tools like Sparkloop are destroying the competition when it comes to referral metrics. If Sparkloop isn't your budget you can try out GrowSurf, ReferralHero... or even where I'm headed during AppSumo week, Prefimery.

CRM Case Study

In this week's deep dive, I'm share with you how a purpose-driven entrepreneur, online influencer, affiliate marketer, author, speaker, and top-100 podcast host, sought to create a streamlined sales process for a 6-month coaching program using a custom build ActiveCampaign CRM pipeline.

As a result of this project, the influencer:

• Redefined customer journey that resulted in sending improved communications; the right message at the right time to the audience.

• Migration of email and automation from ConvertKit to ActiveCampaign with zero downtime and impact on existing audiences.

• Designed and implemented a new CRM for streamlined workflow within the sales team.

Keep reading Online Influencer Improves Sales Team Efficiency with CRM Implementation.

Quick Tip to Improve Your Emails

In the world of email marketing, one size does not fit all. By segmenting your audience into specific groups, you can tailor your messaging to fit the interests of each segment. This makes your emails more relevant, and therefore, more likely to be opened and read. 

Segments that everyone should be using include: engaged (have interacted with an email in the last 14 days), disengaged (have not interacted with an email in 30+ days), have purchased (indicated service or product) and have logged in (specific to membership & learning portals or self-service dashboards).