When Bots Attack: How They’re Hurting More Than Just Your Website

You set up a simple signup form to capture leads. But then—bam!—your inbox is flooded with junk submissions. It’s annoying, but the damage goes deeper than you think.

Bot attacks don’t just clog your database; they can wreak havoc on your entire tech stack, impacting your email deliverability, domain reputation, and even your ability to reach real customers.

This week, we’re diving into how bot attacks create a domino effect across your systems—and what you can do to stop them.

🔍 The Real Cost of Bot Attacks on Your Systems
When bots flood your signup forms, here’s what happens behind the scenes:

• Dirty Data In, Dirty Data Out – Fake signups clutter your CRM and skew reporting.

• Email Reputation Takes a Hit – Many of these fake emails bounce or mark your messages as spam, hurting deliverability.

• Operational Headaches – Your team wastes time cleaning up junk leads instead of engaging real prospects.

What You Can Do Today
To protect your systems, implement these tactics:

• Enable reCAPTCHA on forms to block automated bots.

• Add a honeypot field to all of your forms - use automation to remove contacts from your systems by completing this field.

• Use double opt-in to verify real users before adding them to your list.

• Monitor your email reputation—use tools like Google Postmaster to check domain health.

Want to Go Deeper? Here’s How Others Have Solved This:

Case Study: Restoring Domain Reputation
One company saw a sudden drop in email engagement. The culprit? A flood of bot signups damages their sender's reputation. See how strategic cleanup and authentication fixes helped them restore deliverability and improve customer reach.

Blog: The Key to Email Deliverability
Do you think your emails are landing in inboxes? Think again. This guide breaks down the factors affecting deliverability, from spam filters to domain authentication, and how to fix issues before they spiral.

Postmark Guide: Improving Domain Reputation
Your domain reputation is the foundation of your email success. This guide walks through proactive steps to protect it, including authentication best practices, bounce monitoring and engagement strategies.

Hit Reply – Let’s Make This a Conversation!

👉 Hit reply and let me know:

• “Hey, this was interesting” (so I know you’re here!)

• A challenge you’ve had with bots or email deliverability

• A question you’d love me to cover in a future issue

Your replies help shape future content—and boost engagement so more business owners like you can benefit.

Thanks for being here!

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