Your weekly email news roundup: Don't miss out!

News & Noteworthy

• Google now displays blue checkmarks next to verified senders who signed up for BIMI. This identification helps you identify actual senders versus scammers. As an email sender, consider setting it up (here are the step-by-step instructions) to help keep your domain on the good sender's list. 

• Litmus released its email marketing share research back in May. This article is exciting as it confirms more and more users are switching to AppleMail (assumingely for its privacy protection policies) and proves that email open rate is becoming a metric of the past.

Should You Hire an ActiveCampaign Consultant?

In today’s dynamic digital landscape, marketing automation tools like ActiveCampaign have revolutionized how businesses connect with customers. They’ve taken email marketing efforts to new heights, allowing for targeted messaging, comprehensive tracking, and, ultimately, more personalized and effective customer experiences. However, harnessing the full power of these tools isn’t a task for the uninitiated—it calls for specialized expertise.

As an ActiveCampaign Certified Consultant with over 15 years in the industry, I’ve seen the difference between companies that proactively seek expert guidance and those that stumble until they hit a roadblock. In this article, I’ll share why the decision to hire an ActiveCampaign expert is not just about mastering a marketing tool—it’s a strategic move that can redefine your business’s success trajectory.

Quick Tip to Improve Your Emails

Test the Spammyness of Emails

Mail-Tester.com is a great tool for testing your email - it can help you identify issues that prevent your email from reaching your users inbox.

To check your email, go to mail-tester.com and copy and paste the "send to" email address provided. In your email platform, send a test email to this address, then go back to mail-tester and press check your score.

Within a few seconds, you will receive an overall email score as well as a breakdown of deliverability, reputation, compliance, content, technical setup and blacklist setup of your email.